Privacy Policy

Last updated: July 2026

1. Introduction

At Rootual, we believe transparency should extend beyond our botanical formulas to how we handle your personal information. This policy explains what personal data we collect — including your name, email address, shipping address, payment details, and browsing behavior on our site — and why we collect it. We only gather what we need to serve you well and to keep our scalp-care ritual accessible and reliable.

2. Information We Collect

We collect information you provide directly to us, such as your name, email, shipping address, and payment details when you place an order or create an account. We also automatically collect certain data about how you browse and interact with our site — including pages viewed, products explored, and general device information — to understand and improve your experience.

3. How We Use Your Information

We use your information to fulfill and deliver your orders, provide responsive customer support, and send marketing communications only when you have opted in to receive them. We also use aggregated insights to improve our botanical formulas and refine the site experience. You can unsubscribe from marketing at any time.

4. Cookies & Tracking

We use cookies and similar technologies to keep your cart intact, remember your preferences, and understand how our site is used. You can manage your cookie preferences separately at any time through our cookie settings. Disabling certain cookies may affect how parts of the site function.

5. Data Sharing

We never sell your personal data. We share information only where necessary to serve you — for example, with shipping carriers to deliver your order and with payment processors to securely complete your transaction. These partners are held to strict confidentiality and data-protection standards.

6. Data Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. Payment details are handled through secure, encrypted channels. While no method of transmission over the internet is completely secure, we continually work to safeguard the data you entrust to us.

7. Your Rights

You have the right to access the personal data we hold about you, to request corrections to any inaccurate information, and to request deletion of your data where applicable. To exercise any of these rights, simply reach out to us and we will respond promptly and transparently.

8. Contact Us

If you have any questions about this policy or how we handle your information, we'd be glad to help. Email us at support@rootualcare.store and a member of our team will get back to you.